Global creativity, local freedom.
SoundWave
Size
3,000 employees
Name
SoundWave
Architecture
Creative
Global creativity, local freedom.
SoundWave operates across 40 countries with hundreds of localized campaigns every month. Previously, marketing teams struggled with outdated visuals and approval delays. By adopting CoreSpace, SoundWave built a creative system where headquarters maintains brand integrity while local teams customize and publish instantly. From new artist launches to live events, every campaign now feels both personal and on-brand.
“What I love most about CoreSpace is how it balances power and simplicity. It lets our creative teams stay focused on the craft — while the system quietly takes care of the rest.”
— Nora Takahashi, Freelance Art Director
CONTEXT
( 01 )
Regional marketers used outdated files and spent days waiting for updated assets from HQ.
SOLUTION
( 02 )
CoreSpace allowed SoundWave to share approved templates globally, while local teams can customize campaigns instantly.
IMPACT
( 03 )
Creative output became 70% faster, and every launch now feels globally consistent yet locally relevant — exactly as SoundWave envisioned.
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